The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.

Organic SEO can be achieved by:

• Optimizing the Web page with relevant content
• Spreading links pointing to the content
• Incorporating metatags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

• Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
• Again, due to the content relevancy, the search engine results will last longer.
• Builds greater trust among the users
• Very cost-effective when compared to paid listings